A Hospitality Software Company wants Investment for Expansion

Innovation is critical to success in the Hospitality software industry. The executive team of the company believes they have the next big thing. They have developed new age software that helps Hospitality businesses to manage their Hotel Operation smoothly and more effectively. The software provides insights of the Business, data helps to make their budget and focus on GOP. The company plans to generate awareness for the software through online and offline marketing campaigns. The team will target all size of hotels, motels, resorts and Individual restaurants and bars in India, Africa and Middle East Market. The company will use a mix of paid and organic marketing to reach its target audience. For paid marketing, the company will use Google AdWords and Facebook Ads. For organic marketing, the company will use content marketing and social media outreach. As we have mix of both On-premise and cloud software, So, The Company plans to sell the software on One Time Price with AMC as well as a monthly subscription basis for cloud product.